US Division of a Foreign AutomakerNeedless to say, the automobile industry is an extremely competitive marketplace, especially when it comes to servicing new and existing customers. Solid customer service is important and expected at every step of the customer’s experience.
DRC began a partnership with a US-based foreign automaker more than 10 years ago and developed an extensive plan to measure and report on customer satisfaction and loyalty.
Each year DRC prints and delivers more than 1 million surveys to new and existing customers of this automobile manufacturer. The survey respondents have the option to respond via paper or online. Depending on the type of survey, the information is collected and scanned. Data is analyzed and then reports are generated, and posted to an online, interactive reporting suite.
The end result is an enterprise reporting system that provides business insights that drive and shape day-to-day decision-making at all levels of the organization. Every level of the organization from an individual dealer to a division manager to senior management has the ability to understand what their customers are saying and how the customers feel about their owner experience. Any level of the organization can access data reports real-time and take action when the owner experience does not meet certain criteria.
DRC’s track record of transforming data into actionable, enterprise decision-making is impacting our customer’s bottom line.