DRC’s customer loyalty and satisfaction research programs produce valuable data for clients, providing them with the information they need to track perceptions of their products or services, identify approaches that foster customer loyalty, and strategize to make improvements in areas where there is customer dissatisfaction.
DRC implements diverse customer satisfaction measurement tools, customized to meet each client’s needs.
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Innovative Survey Design—In order to maximize the impact of customer satisfaction research, clients require a survey partner that can identify linkages between customer satisfaction and customer loyalty. DRC develops innovative survey tools to make such connections.
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Sophisticated Reporting Tools—Within a client’s company or organization there are often multiple stakeholders who require access to survey results. DRC has developed an online reporting tool with customized report access for multiple tiers within the company. This may include such levels as dealer, distributor, region, brand, and national. This system allows individual dealers to receive reports on their performance, while also providing overall reporting at the corporate level.
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Ability to Reach Diverse Sample Groups—Often survey programs must accommodate diverse sample groups to obtain a complete picture of customer satisfaction. DRC approaches each project with the flexibility required to meet individual client needs. DRC administers programs to international clientele in more than 50 languages.
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Customized Survey Printing—Customer satisfaction surveys often ask respondents about a specific product or service experience. DRC is able to print individualized information on each survey to identify the recipient and the product or service in question.
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